Contact
k.kucharek at plk-sa.pl
+ 48 22 47 324 48 (campaign coordinator)
+48 600 084 078
and
k.lancucki at plk-sa.pl
+ 48 22 47 323 38 (Company’s spokesman)
Total number of LX in 2009: 16485
Total number of LX in 2010: 12977
Accidents in 2007: 262
Accidents in 2008: 237
Accidents in 2009: 259
Accidents in 2010: 257
Fatalities in 2007: 48
Fatalities in 2008: 38
Fatalities in 2009: 50
Fatalities in 2010: 29
Awareness measures
23 press conferences across Poland
Reconstitution of a LX accident in Warsaw
Education actions in schools
Cooperation with TV and radio (7 022 TV spots broadcasted, 1 208 radio spots broadcasted, interviews, debates, discussions etc.),
29 414 video clips broadcasted on large-format, outdoor LED screens across Poland
Posters and information, 150 000 leaflets for children and 150 000 leaflets for adults, 1 200 billboards, 313 advertising banners
Internet (website of the campaign, advertising banners, e-news, social media),
Voluntary engagement
Year round activities (emphasis on activities during summer break)
Use of the EU/ILCAD video on internet
Press conference on 9th June held on LX,
Basic Life Support trainings in schools,
Educational performances (mobile theatre) “Aban and safe rail-road level crossing” in over 50 places all across the country.
Outdoor large-format mesh commercials
Competition and knowledge contests for children,
Press releases and articles in various newspapers and magazines,
Internet PR (Wikipedia.org etc.)
Special episode of “Polish Driver” program in the biggest commercial TV station in Poland, fully dedicated to LX safety issues,
Exhibition of LX accidents’ pictures on simulation of accidents on level crossings (23 simulations in 23 various places across Poland),
Press briefing in Warsaw (possibly in other Polish cities too. I am still waiting for confirmations),
Educational art-performance for children in Warsaw (Old Town),
Photo exhibition in Warsaw (Old Town) with pictures focusing on LX safety problems,
Exhibition of UN/UIC Drawing Contest for children,
Mobile blood-donor bus to collect blood needed for saving lives
Partners
– PKP (http://www.pkp.pl)(Polish Railways)
– PKP Polskie Linie Kolejowe S.A. (http://www.plk-sa.pl) (PKP Polish Railways Line Company)
National Council of Road Traffic Safety
Chief Command of Police
Chief Command of Border Guard
Chief Command of Military Police
Chief Command of State Fire Service
Polish Scouts Union
Ministry of Education
Polish State Television - TVP
Polish Radio
Clear Channel Poland Sp. z o.o.
Onet.pl – Poland’s largest information web-portal
“Dziennik Gazeta Prawna” – daily newspaper
Newsweek Poland
“Safe Driver” Foundation
Zwyklagencja.pl – PR company
MCA – PR company
PKP Intercity Company
Publications
http://logistyka.wnp.pl/ilcad-czyli-kampania-dla-bezpiecznych-przejazdow,142227_1_0_0.html
Videos/radio spots
– http://www.youtube.com/watch?v=b0pOiT6RFJQ&feature=player_embedded