Contact
Marine Ramsby
Marine.ramsby at trafikverket.se
+ 46 (0)768 193403
and
Bodil Sonesson
bodil.sonesson at trafikverket.se
+ 46 70 283 99 05
Total number of LX: 8000
Accidents in 2007: 30
Accidents in 2008: 30
Accidents in 2009: 30
Fatalities in 2007: 5
Fatalities in 2008: 5
Fatalities in 2009: 5
Awareness measures
– 3 LX will be covered by 4-7 people
– Simple folder to handout (with ILCAD slogan in English and Swedish + ILCAD logo) to everyone passing, leaflets, candies, soft drinks... experience from previous campaigns re-used
– National press release in Swedish + English
– Campaign part of a broader road/rail safety week
– Internal surveys to measure effectiveness of the message
– Use of the EU/ILCAD video on internet
– Link to the ILCAD website
_
Partners
– Swedish Transport Administration
Publications
– http://www.unt.se/knivsta/slarvet-som-kan-kosta-dig-livet-981792.aspx
– http://www.webfinanser.com/nyheter/965770/pressinbjudan-internationell-kampanj-for-att-stoppa-olyckor-i-jarnvagskorsningar/
– http://www.ekonominyheter.se/pressmeddelanden/trafikverket-pressinbjudan-internationell-kampanj-for-att-stoppa-olyckor-i-jarnvagskorsningar,22901