Poland 2010

Contact
k.kucharek@plk-sa.pl


+ 48 22 47 324 48 (campaign coordinator)
and
k.lancucki@plk-sa.pl


+ 48 22 47 323 38 (Company’s spokesman)


Total number of LX: 13016


Accidents in 2007: 274
Accidents in 2008: 237
Accidents in 2009: 260


Fatalities in 2007: 48
Fatalities in 2008: 38
Fatalities in 2009: 51

Awareness measures

  • 23 press conferences across Poland
  • Reconstitution of a LX accident in Warsaw
  • Education actions in schools
  • Cooperation with TV and radio ( spots emission , interviews , debates , discussions etc . ),
  • Posters and information, leaflets, billboards, advertising boards
  • Internet (website of the campaign, advertising banners on websites bodies involved),
  • Voluntary engagement. -All year round (emphasis on activities during summer break)
  • Use of the EU/ILCAD video on internet
  • Press conference on 22nd June held on LX,
  • Basic Life Support trainings in schools,
  • Educational performances (mobile theatre) “Aban and safe rail-road level crossing” in over 50 places all across the country. -Outdoor large-format mesh commercials
  • Competition and knowledge contests for children,
  • Press releases and articles in various newspapers and magazines,
  • Fundraising internet auctions,
  • Internet PR (Wikipedia.org etc.)
  • Special episode of “Polish Driver” program in the biggest commercial TV station in Poland, fully dedicated to LX safety issues,
  • Exhibition of LX accidents’ pictures on selected railway stations…

Partners

  • PKP (pkp.pl" class=’spip_out’ rel=’external’>http://www.@@@SPIP_

    ...)(Polish Railways)

  • PKP Polskie Linie Kolejowe S.A. (plk-sa.pl" class=’spip_out’ rel=’external’>http://www.@@@SPIP_

    ...) (PKP Polish Railways Line Company

  • National Council of Road Traffic Safety
  • Chief Command of Police
  • Chief Command of Border Guard
  • Chief Command of Military Police
  • Chief Command of State Fire Service
  • Polish Scouts Union
  • “Safe Driver” Krzysztof Hołowczyc Foundation
  • Media, companies/institutions
  • Ministry of Education
  • National Traffic Safety Board,

Publications
Publications

Videos/radio spots